Blog lynx RO

June 18, 2010

Domain Flipping – A Way to Make More Money

Filed under: Economy,news — lynxro @ 7:48 am

To attain financial freedom, internet marketers know their chances are greatly improved if they have multiple income streams. For this reason online marketers have so many different projects running simultaneously. Alongside affiliate marketing and creating one’s own products, an excellent online money making opportunity is the purchase and sale of domain names. This system, known as domain “flipping”, can be very lucrative if done right. Following are some suggestions you can implement that will help you make a larger profit from selling domains. Read this complete Hostgator Review here.

Never work harder, always work smarter. If you’ve been trying to earn money and you’re not making any sales, try something different. Don’t use the same methods of they’re not working for you. Try to save some valuable time while still putting your domain names out on the internet. Modeling your business after other power sellers is the best way to learn how to become a power seller yourself. Learn from their mistakes and try not to repeat them as you emulate what they have done correctly. Eventually, you’ll discover a system that causes your business to succeed. If you have more than one domain for sale, it would be wise to take a little time and set up a domain portfolio. You can use a portfolio to more easily market all of your domains. With a portfolio you can supply as many potential customers with all you domain statistics as you want. This way you will improve your professional reputation and appear to be a legitimate seller. The portfolio does not have to be extensive. All you really need is a list of the domains you have on sale and an appraisal for each. Of course, the more information you provide on your domain names the easier it will be to sell them. Are you looking for a great deals on Hostgator Coupon?

One of the best ways to sell domain names for a large profit is to contact large companies or highly respected buyers. This is an even better approach if you have a domain in your portfolio that is perfectly suited to a specific company. It can also work if you have just a few general domains that would be appropriate for various types of businesses.

Don’t send a letter that is not professional. Your letter should say much more than “hey, I am selling this domain!” You want to appear as professional as possible.

Selling domain names is a wonderful way to earn money online. Some internet marketers are so good at buying and selling domain names they manage to earn a full time income from the activity. The trick to flipping domain names is to treat the activity like the business it is.

You will turn more profit if you put more effort into your business. Although it is used as a side business by many internet marketers, with a lot of hard work you could make a nice living by buying and selling domains.

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June 9, 2010

CIBC forms team to focus on green energy

Filed under: Social,news — lynxro @ 3:27 pm

CIBC has become the first major Canadian bank to form an investment team focused on green energy and clean technology markets, forging a path that industry experts say is likely to be followed by its big-bank rivals.

Canada’s fifth-largest bank announced Tuesday it has appointed Don Roberts, a former managing director and forestry analyst at CIBC World Markets Inc., as vice-chairman of the new wholesale banking team.

Roberts told the Star the decision sends a clear signal to the market and internally at the bank that renewable energy and clean technologies are more than a passing investment fad.

“We’re really looking at a structural change in the economy to low-carbon energy sources,” he said. “So this isn’t just to take advantage of a short cycle. This is a long-term move for us.”

The 10-person team plans to offer a range of wholesale services, including pre-IPO private placements, project financing, public equity issues and corporate loans. It will also advise on mergers and acquisitions.

Tom Rand, head of the clean technology practice at Toronto’s MaRS Discovery District, said CIBC’s plan to more aggressively pursue the market – including everything from solar and wind projects to water technologies to biochemical production – could send ripples through the sector.

“The big banks don’t like to put their foot out first, but they also like to move in lock-step,” said Rand. “CIBC making the first move will certainly force the other four to move.”

The big banks have dabbled, but as Roberts explained, most of the activity has taken place in “silos” and not as part of a coordinated plan. For this reason, Canada banks have been labelled laggards relative to their European peers.

The opportunities of getting into the game now are still enormous. Bloomberg New Energy Finance estimates that global expenditure on renewable energy projects alone will reach $150 billion (U.S.) in 2020, up from $90 billion in 2009. By 2030, the research firm predicts the market will reach $200 billion.

Progressive provincial policies in Canada, including Ontario’s Green Energy Act and feed-in-tariff program and B.C.’s carbon tax and forthcoming Clean Energy Act, are creating a long pipeline of renewable energy projects that will need billions of dollars in financing.

Meanwhile, venture investments are on the rise again after being hammered in 2009. Clean technology companies raised $1.9 billion during the first quarter of 2010, up 29 per cent from the previous quarter and 83 per cent from the same period a year ago, according to market research firm Cleantech Group.

Roberts said only $35 million in venture capital was raised by Canadian companies in the quarter. “It’s not great,” he said. “Clearly in Canada finance has been a problem. The whole financial community has to educate itself on this.”

Nicholas Parker, co-founder and executive chairman of the Cleantech Group, called CIBC’s new focus on the market “timely.” He said there’s no reason Toronto can’t become North America’s top centre for eco-financing, in the same way Canada’s largest city is the continent’s mining finance capital.

“This (CIBC announcement) can be the thing that sparks it,” said Parker.

The Toronto Stock Exchange is getting ready. The parent company of Canada’s senior stock exchange announced March 25 that it had partnered with credit-rating agency Standard & Poor’s to create a new clean technology index.

Roberts said CIBC plans to recruit for this new index. “Clearly our focus will be Canadian, but also taking other technology companies in the U.S. and elsewhere and bringing them to the TSX.”

Added Roberts: “I feel passionately that there’s opportunity here.”

June 7, 2010

Legalized pot or bust

Filed under: Economy,news — lynxro @ 11:17 am

I wrote a month ago about the mixed message being sent to Costa Mesa residents through the enforcement of the city’s medical marijuana dispensary ordinance versus the mandate in Proposition 215, which California voters passed in 1996 (“Adult consistency has gone to pot,” March 9).

I also discussed the widespread use of marijuana nationally and in our school district.

This November, California voters have an opportunity to formally legalize weed by voting in favor of a new initiative that would allow adults 21 or older to possess up to an ounce for personal use.

My column a month ago prompted an anonymous response posted on the Daily Pilot’s website by someone claiming to be a police officer.

“As a patrol officer over a decade in Santa Ana, I can tell you without a shadow of a doubt that marijuana is not a enforcement priority in O.C. agencies,” this person wrote. “It only becomes a priority when squawking babbling citizens complain to the City Council which then sends an e-mail to the city manager. It’s a waste of time and resources during cutbacks and layoffs. Alcohol is far worse. Over 70% of calls for service are related to alcohol. Not once have I ever encountered a person violent under the influence of marijuana. Legalize/tax it.”

It doesn’t matter to me whether this person is actually a patrol officer in Santa Ana or anywhere else, because the points are valid.

Parents and other guardians of our children often want to focus on educating kids about the dangers of “drugs,” a catch-all term that could include heroin and marijuana.

But as the commentator indicated, there is a far more serious problem with alcohol, which is found in most homes and although it is extremely destructive, is rarely found under lock and key.

Our own home is a good example. I like my cocktail or glass of wine in the evening, and over the years I have been careful to make sure that our two children never see alcohol abused. But this dangerous drug is in a cabinet in a common area of our home, with free and easy access to anyone.

The alcohol is not locked up because our kids know that until they are 21, they are not allowed to drink it. So far, they have not touched the stuff.

But there is another reason. By their actions in other parts of their lives, our kids have earned our trust and so the alcohol remains in a simple cabinet.

Several years ago, I wrote in this space that the nation did not need another drug and that legalizing marijuana was the easy way out to the control we should have over its illegal importation.

But that opinion has changed. Despite spending billions of dollars over the past few decades to prevent marijuana’s importation, we have failed. Marijuana is easy to obtain and so, instead of doing the same thing over and over again hoping for a different result, it is time to try something new.

Come November, I will vote to legalize marijuana in the state.

I will do so not because we need the tax revenue or because I smoke pot — I don’t and I won’t start if it’s legalized come November.

I will vote to legalize it because I want to put an end to the colossal waste of resources we’ve committed to trying to stamp out marijuana.

I’m not happy about legalizing another mind-altering drug and sending that message to our children.

I wish that marijuana never existed. But it does, and our focus should now be on trying a new tactic to see if it works. After all, the only sure way to determine whether legalized marijuana is bad idea is to legalize it.

And if legalizing it doesn’t work, we can always go back to the war on drugs. Next time around, though, this parent is going to insist on including alcohol.

June 5, 2010

Producing Your Own Green Power Today

Filed under: Home Improvement,Real Estate,Social,news — lynxro @ 11:33 am

The phrase green energy has become quite the focus in recent years and more and more people are starting to truly accept the benefits of ‘going green.’ While the term ‘green with envy’ may come to mind for some people, what strikes home first when Americans talk about green power is the fact that it is a cost-reducing chance for anyone who uses electricity and other forms of energy.

By driving your car, whether it’s a sixty mile commute each way every single day to work or once a month down to the local market, you burn energy. Most often in our daily rituals energy is produced as foreign oil. The end result of burning oil and gas is carbon emission, which is held accountable for the increase in global temperatures every year for the past several decades.

Green power is fast becoming a household term and while most people still haven’t incorporated its benefits into their daily routines, there is a growing list of opportunities that cannot be brushed aside any longer. Saving money is certainly the most important benefit to most people, especially in today’s difficult global economy.

People could potentially save five, ten, or even twenty dollars a day by switching to green energy. If you had ten dollars a day saved up, at the close of one month that would be a savings of three hundred dollars! Spread that out over a year that total would then be $3,600. Perhaps that kind of money doesn’t mean much to you, but for most people it can total more than a full month’s salary for millions of people.

Is it realistic? Absolutely. Green energy is expanding every day into households and areas that had been opposed or simply didn’t care about it for years, and the people who are benefiting from it are benefiting in large quantities. The most typically thought of green energy sources are solar and wind energy. Harvesting the power of the sun and the wind has been a fascination and goal of generations for hundreds, and even thousands, of years.

These considerations aren’t new, but when automobiles became the primary mode of transportation during the twentieth century, oil turned into the main source of energy resources. Consumers didn’t care about the long-range effects, and there would be no long-term consequences. People once considered coal in the same light, yet today those conceptions have long-been proven misleading.

Green energy is about clean, renewable energy, something that cannot be stated about oil. The day that all of the oil runs out, there will be no more available. It is easy to see, this won’t happen in most of our lifetimes, but it is only a matter of time. The more vital point about green energy is that it is non-polluting. And efficient. Whenever you have a source of energy that produces little or no harmful emissions, and will continue to supply it year after year, then you have something that should become a routine for just about anyone.

Craig Axelrod is VP of Business Development for Emmy Energy, a <A href=”http://www.emmyenergy.com/index.cfm”>Long Island solar energy system</a> operation installing <A href=”http://www.emmyenergy.com/green-energy-products/solar-heating-tubes.cfm”>solar heating tubes</a> <A href=”http://www.emmyenergy.com/green-energy-products/solar-electric-panels.cfm”>solar electricity systems</a> & green products throughout the North East.

An Easier Way To Build Links That Works

Filed under: Economy,Home Improvement,Social,news — lynxro @ 11:29 am

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Link building is utilized by many individuals to increase their site’s visibility and also to attain more traffic levels. These methods are necessary for any successful internet marketing strategy as the more links you have pointing to your website, the higher the search engines will rank you. However, link building becomes harder when you consider that search engines are always changing their ranking criteria. Thus, the only good way to build links these days is to use one way link building. This practice is different from normal exchanging linking means, and is more difficult to accomplish. But you should know that if you can get one way links, you’ll get on the first page of Google and other search engines more easily. The following are some tricks you can use to make link building more successful.

An innovative link building technique that most people don’t use is to create a widget, tool, template or theme that other people can use on their individual site. You can hire a designer or developer and ask him to create a simple add on app or a widget related to a social network or another popular site. Begin by giving this code to other webmasters in your subject and make a credit link that points back to your own website. It’s a great way to find direct exposure while building relevant links at the same time.

Another great thing you can do is use backlinks from only those sites that offer help in finding you as far as the search engines are concerned. Are you lost? If you’re new to world of search engine optimization, you might be a little surprised to learn that Google will simply ignore certain links, even when they are relevant. This is because of a “no follow” tag that site administrators use to tell Google spiders to think of those links as invisible.

For that reason, any SEO expert should know the differences between “no follow” and “do follow” links. You would hate to go to all that effort of building links when Google won’t even count you. To find out if a site has no follow tags, you can use free resources online. Learn how to grab free Provillus bottle.

You should know that, even though sending your site to web directories sounds monotonous, it’s an effective way to get an army of backlinks pointing to your site. If you have time and you’re willing to put in the required effort, you’ll find this an effective way to build good backlinks. Web directories are easily located on Google.

All in all, keep working on your link building campaign to see long term results. Don’t let your site fall from the rankings, as it gets even more difficult to get it back to where it was.

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June 2, 2010

Grant helps new Carroll school go green

Filed under: Economy,Social,news — lynxro @ 10:49 am
The new Carroll ISD middle school will be one of the greenest schools in the state when it opens in fall 2011.

The district received a $2 million State Energy Conservation Office grant through the state comptroller’s office. There was $32 million in SECO grants available and Carroll received the maximum amount allowed. The district must pay $1 million in matching funds.

Superintendent David Faltys said the money will be used to install a 40,000-50,000 square foot solar array on the building. Faltys said the panels should pay for themselves in 6-8 years.

“With this grant it will put our district at the forefront of utilizing green energy strategies,” said Faltys. “We will make the building as energy efficient as possible. We believe this will be the largest solar array on any school in the state and possibly the largest east of the Grand Canyon.”

In addition to the solar panels, the school also has other design elements to help cut down on energy costs. Faltys said most of the large windows face north and the south-facing windows feature awnings. Also, many of the inside areas of the school – such as the library — are lit with natural light when possible. Faltys said artificial lights could be on sensors and would come on when needed, but if it was sunny outside, the skylights would let in all of the light that is needed.

The district will also heat and cool water with an innovative process.

“The biggest thing is that we are going to use geothermal energy for heating and cooling of water,” said Faltys. “There will be between 1,200-1,400 wells, each 250-300 feet deep, drilled on the property. Water will be constantly pumped up and down to keep it around 68 degrees which makes heating and cooling easier. Some estimates say we could save 30 percent on the energy cost per year.”

The new campus, located on Kirkwood Boulevard, is under construction and should be completed in June 2011 before opening in August.

June 1, 2010

Green Energy Saves Landlords Money and Helps Clean the Environment

Filed under: Home Improvement,Real Estate,Social,news — lynxro @ 11:26 am

Green energy has become more economical and feasible for large-scale adoption than in past decades. Green energy has become more realistically-priced for average consumers as a number of scientific researches by firms and universities alike have upgraded the technology and streamlined production processes. In addition, as electric bill charges rise steadily; consumers’ motivation to start using green energy alternatives has risen.

Solar heating tubes are a better option to the traditional hot water/boiler heater type of units seen in almost every property. The advantages of this kind of green energy installation are significant and needs to be evaluated when thinking of what heating system to install for heating water in a business or residential structure to be designed or built.

The solution to cutting hot water bills is solar heating tubes.  This is a relatively new technology that employs vacuum-sealed tubes for capturing energy from the sun. The energy from the sun super heats the special fluid in the tubes and transfers the heat in the fluid through the hot water unit. This superheated liquid can rise up to 87.8 degrees C.

And because the tubes encapsulating the heat conducting liquid are concealed there is not much regular maintenance jobs to do. The heating equipment using the solar heating tube system itself, can go for virtually two decades without ever having to be serviced, or tinkered with other than to turn the unit on and off. The general life expectancy of the old kind of boiler heater is 13 years. A system utilizing solar heating tubes will keep on working much longer, and has a further advantage of being less expensive to use.

Traditional hot water boiler usually come with 5 year warranties. This is five years that the owner doesn’t need to worry about equipment problems while still paying for the utilities. After the 5 years is done, the tank could malfunction at anytime. Another danger of the regular hot water boiler heaters  has to do with the very purpose of the hot water heater. While safeguards on these electric appliances have improved significantly over the past 30 years or so, leakage of gas during installation and uninstallation of the regular hot water boiler heater can still take place. Solar heating tubes employ the sun’s energy and not gas for heat, therefore, there is nothing to leak. The tubes are filled with a special heat conducting fluid that is ecologically safe so even if a leak were to occur, your everyone in your house, including your pets will still be safe.

The power usage needed to pump water is considerably lower than the dollar cost of heating a 55 gallon tank of water. In effect, a water heating unit using solar heating tubes can be ran at a smaller percentage of the total energy charges associated with conventional heating equipments.

The current pipe system already set-up does not require modification for it to begin using solar heating tubes. In all actuality with most types of green energy the installation is fairly unobtrusive. It’s the same for solar heating tubes. There is not a massive amount of plumbing to be done, no special pipes are used for the poperty structure itself, so this makes setting it up much easier than one would normallythink.  Reading and searching for info is your 1st action plan. Contacting your local supplier, or finding an online dealer would be your second step.

Be ready for a lot of information to be handed your way. With several suppliers expanding their reach into the green energy niche, there are several dealers to choose from. Carefully research your supplier  so whoever you purchase your solar heating unit from is a credible seller. For choosing contractors, it is essential to require references and to ask as much information you require to feel at ease about what heater to buy.

Congratulations for your willingness to learn the advantages of green energy, and specifically solar heating tubes. This marks your first step to a more energy efficient and clean future.

Craig Axelrod is VP of Business Development for Emmy Energy, a NY <A href=http://www.emmyenergy.com/index.cfm”>Long Island solar energy</a> business offering <A href=”http://www.emmyenergy.com/green-energy-products/solar-heating-tubes.cfm”>solar heating tubes in New York</a> & solar electric systems throughout the Northeast.

May 28, 2010

Marijuana Legalization Could Aid Local Shops

Filed under: Economy,Social,news — lynxro @ 10:06 am

In a city known for its marijuana culture, a statewide initiative that would legalize recreational marijuana use slated for the November ballot could potentially benefit businesses and dispensaries in Berkeley.

If passed, the Regulate, Control, and Tax Cannabis Act of 2010-approved for the ballot March 24-would decriminalize marijuana for adults over the age of 21, which could diminish the presence of the local black market and boost tax revenues through the potential increase in the number of organizations selling marijuana.

“If you legalize something and tax it, there’s less of a reason for people to buy it illegally,” said Berkeley City Councilmember Kriss Worthington.

The black market could take a dip if sellers begin to legally distribute marijuana and abide by potential taxes and regulations imposed on the drug.

“Some of the people in the Northern California black market are making business plans to become legitimate as we speak,” said UC Berkeley professor of law and public policy Robert MacCoun.

Existing businesses in Berkeley, such as smoke shops, could see increased business opportunities if the initiative passes, according to Sam Raz, a sales representative at Gypsy Trader, a smoke shop in Berkeley.

“I think it would actually help business,” Raz said. “If they legalize cannabis, there will be brands manufacturing marijuana cigarettes.”

The legalization of marijuana would offer businesses another product to sell, according to Raz.

Jimi Devine, patient outreach coordinator of the Cannabis Buyers Club of Berkeley, said it is unclear how the initiative’s passage would impact marijuana dispensaries, but added, “It’s a fair estimate that some places selling medical cannabis (could) dispense to a larger population.

“I feel the regulations on the numbers (of dispensaries) would stay the same,” Devine said. “Here (in Berkeley) we are already tightly regulated.”

Devine added that thousands of people die as a result of violence surrounding cartels in Mexico that supply drugs to the United States and that the U.S. government expends significant resources in keeping marijuana illegal.

However, he said that as a nonprofit organization, the Cannabis Buyers Club is not concerned with whether or not they can sell the drug for profit.

In 1996, California Proposition 215 legalized the sale of marijuana for medical use to those holding identification cards. Should the measure pass in November, California will become the first state to legalize marijuana

May 20, 2010

Marijuana, Dark Horse Savior of California Agriculture

Filed under: Social,news — lynxro @ 9:54 am

The three-hour Northern California drive from San Francisco to Nevada County passes through some of the cream of the state’s agriculture industry: dairy, alfalfa, rice, almonds, grapes. On both sides of the freeway stretch enormous crop rows, interrupted only by the state capital of Sacramento and a number of small towns.

Last fall, I made the trip north to visit a medical marijuana farm in the mountains above Grass Valley, a scenic town in the foothills of the Sierra Nevadas. The area is well suited to marijuana cultivation: The land is cheap and sparsely populated; the climate is mild.

When I arrived, I found a ragged property — a small home at the end of a rutted dirt road and a couple of rudimentary drying rooms constructed of plywood and tarps. Enclosed by a wooden fence, the farm overlooked a pristine, pine-filled valley.

The garden was impressive and unimpressive at the same time. Compared to the expensive industrial farming operations I had passed on my way up, it was tiny and unsophisticated. And yet the plants were remarkable. Many were taller than 6 feet and of extraordinary girth; they were held together by an elaborate system of plastic netting. From their limbs hung heavy, densely crystallized buds, each waiting to be dried and trimmed.

Since California voters legalized medical marijuana in 1996, and particularly since the state Legislature specified how much pot could be cultivated for medical purposes, in 2003, growing marijuana in California has become extremely lucrative. The street value of the state’s crop was roughly $14 billion in 2008. Walking through the garden, it wasn’t hard for me to see why — each pound of buds harvested from the enormous plants would fetch upwards of $3,000 at medical marijuana dispensaries.

Farms like the one I visited have helped guarantee stories about marijuana entrepreneurs. Last year it netted a healthy profit for its young bohemian proprietors, who ensured that it stayed within legal cultivation limits. During my visit, one of them told me the cliché is true: A second gold rush has hit Northern California.

But in all of the press coverage of marijuana, one story has been overlooked. It has to do with the health of California’s agriculture industry. The most bountiful farming region in the world, the Golden State is contending with three potentially catastrophic problems: population growth, dwindling water resources and climate change. Marijuana could potentially provide a bulwark against a future of steadily declining crop yields.

California is a farming utopia. Its mild climate and rich soil have allowed farmers to build on it an agricultural system of unparalleled sophistication and value. Half of America’s produce, and a large portion of its dairy, comes from California.

And yet the idyll evoked by the Golden State’s nickname, while not misplaced, conceals a dark and abiding problem. Ever since the end of the 19th century, when systematic irrigation was introduced to California, water — or, more accurately, a lack of water — has shaped the state’s agricultural history.

In the last 90 years, a vast network of reservoirs and aqueducts has been built to capture and transport water throughout California. It is an enormous feat of engineering, and so far it has delayed the detonation of what Mark Reisner (who wrote Cadillac Desert, the definitive history of the West’s water woes) referred to as the “ecological time-bomb” hovering over California.

But that detonation may be on the horizon. Most of California farmland is semi-arid, and each year, the state’s population grows by an average of a half million people. By 2040, this makes for 50 million Californians, and competition for water between farmers and city dwellers will be intense.

So it does not bode well that the flow of the Colorado River, from which Southern California gets a substantial portion of its water, is declining steadily. Wyoming, Colorado, Utah, New Mexico, Arizona and Nevada are all taking their full allotments of water from the West’s largest river, which has been so deeply desiccated over the decades that it no longer reaches the ocean, in Mexico.

Nor is it comforting that groundwater — much of it fossil water that cannot be replenished — is being sucked dry across the state.

But particularly alarming is the likelihood that climate change is going to permanently shrink the most important source of water in California: the snow that amasses in the Sierra Nevadas. Every year between the months of November and April, when temperatures drop below freezing and Pacific storms slam into its western flank, the range named for its white-tipped peaks becomes a natural reservoir, collecting an enormous volume of frozen precipitation. As the snowpack melts in the spring and summer, a steady flow of freshwater is released into the valleys below. That water accounts for the Sacramento Delta, California’s primary aboveground water source.

In 2004, a group of University of California, Berkeley, researchers used complex modeling tools to project what will happen to the snowpack if climate change continues to progress under a “medium-warming scenario.” The results were bracing. By 2050, the researchers found, global warming will shrink the snowpack by up to 50 percent. By 2100 the figure rises to 90 percent.

The gravity of this finding, which has since been supported by research out of Purdue University, is difficult to exaggerate. It led Steven Chu, the Nobel Prize-winning physicist appointed energy secretary by President Obama, to tell the Los Angeles Times last February that should climate change continue at its current pace, “We’re looking at a scenario where there’s no more agriculture in California.”

For 50 years running, California has been the No. 1 agriculture state in the nation. What threatens farming in California threatens the state as a whole. Agriculture employs more than 1 million Californians and generates more than $100 billion in economic activity, excluding marijuana revenue. If California faces a future of diminished cropland, could pot break some of the fall?

To call the growing scene in Northern California a hippie redoubt would be an exaggeration. Many rural Northern Californians have been growing pot for decades. But an environmentalist ethos is common. The proprietors of the farm I visited ate organic food and did their gardening listening to podcasts of NPR and Democracy Now. (One grower I met had listened, over the course of the growing season, to the New and Old Testaments, Dante’s Inferno, Moby Dick, and more than 50 This American Lifes.) Many farms have solar panels; high-grade growers commonly mix their own organic fertilizer.

Still, by no stretch of the imagination is outdoor pot farming — even at the high end — an environmentally benign process. That was one of the first things the lead grower on the farm I visited pointed out. They work to be environmentally responsible, he said, but there’s no way to get around the fact that marijuana is a thirsty crop, and growing big plants requires a considerable amount of water.

Worse, most of the low-grade marijuana in the state comes from vast, entirely illegal growing operations tucked deep into national parks and national forest up and down California. Funded primarily by Mexican drug gangs, these farms are violently ecologically destructive. Their growers run miles of irrigation pipe through pristine wildland, cut down sections of forest and chaparral, apply enormous amounts of toxic synthetic fertilizer and pesticides, and abandon the detritus of a five-month growing season immediately following their harvest.

By the end of California’s most recent drought, which began in 2007, state and federally operated reservoirs were at their lowest levels since 1992. Many farmers were forced to let their lands lie fallow. If this and worse represents the state’s agricultural future, shouldn’t marijuana eradication efforts be stepped up, not relaxed? Pot isn’t food, and while more and more Americans consider it a benign recreational stimulant, most still do not. The idea that valuable crop water is being used to grow pot is upsetting to many people, including farmers.

But stepped up eradication is not the direction in which California is heading. Last year Tom Ammiano, a state senator from San Francisco, introduced legislation to fully legalize marijuana as a way to create new tax revenue for the state, which is in a deep fiscal trough. In the fall, Californians will vote on a ballot initiative that would fully legalize marijuana cultivation and make smoking pot legal for Californians over the age of 21. (It’s import is mostly symbolic, though — should it pass, the federal Justice Department almost certainly would move to invalidate the measure or yank out its teeth in court.)

Proponents argue that legalization would drive the enormous, ecologically disastrous farms run by Mexican mafias out of business. Legalization, they say, would lead agribusiness to take over the low-grade, mass-cultivation sector of the industry; those companies, in turn, would be regulated by the state to ensure responsible farming practices.

But they have so far failed to note a potentially more important virtue of marijuana legalization, namely that in an increasingly dry century, it has an enormous ecological — and by extension economic — advantage over California’s other cash crops. The advantage derives from a simple metric: price. No crop in California, including the most expensive wine grapes, even remotely approaches the price of marijuana by volume. In 2008, a comparably tiny marijuana harvest, concentrated in a handful of Northern California counties, generated twice as much revenue as the state’s second leading cash crop, dairy.

According to an analysis conducted by state officials, the market price for marijuana would likely drop by half or more if it were fully legalized. But they also believe the drop would be accompanied by a significant growth in the number of people buying pot — they put the figure at 40 percent.

That projection is deeply provisional, but it’s reasonable to assume that the overall market for marijuana would grow significantly were it legalized. Such growth wouldn’t be painless — many small Northern California pot economies would suddenly have to vie with lower prices and, potentially, competition from powerful agriculture corporations. And of course the “October Millionaires,” the Northern Californians who rake in cash at the end of every fall harvest, would have to develop new business models — perhaps modeled after Northern California’s rich boutique wine industry — or risk extinction.

But while fewer individuals would get rich, the industry dedicated to the cultivation and sale of marijuana would expand. That would mean more work for agricultural workers, more associated economic activity and more taxes. Of course, it would also mean more resource use. More marijuana would be grown, requiring more land, more energy and, critically, more water. And when that marijuana is harvested and sold, it would cost less. What then would separate it from any other of the state’s major cash crops, other than the fact that it’s not food, and thus unessential?

There are two answers. First, while growing outdoor pot is not especially ecologically benign, it’s far more benign than raising commodities like cattle, rice or alfalfa. Consider: Agriculture uses 80 percent of California’s developed water supply; alfalfa soaks up a full 20 percent of that. The alfalfa is used primarily to create forage for feedlot and dairy. That means that 1 gallon out of every 5 used in California goes to a crop that humans can’t eat.

People don’t make a meal of marijuana either, of course. But measured by water, marijuana barely registers on the California’s water scale. A pound of pot requires, at the outermost limit, 250 gallons to grow, which means that a large serving of it requires about a half pint of water. By contrast, an orange takes 13 gallons water, a glass of wine 32 gallons, and a hamburger 600 gallons.

The second reason marijuana has an ecological advantage again is price. Even if it were legalized, it would still take far less of it to generate substantial economic activity for California than any other of the state’s crops. If following legalization market prices for the pot grown on the farm I visited dropped by half, a pound of it would still cost $1,000 to $1,500 dollars.

Many advocates believe that California and other states will soon fully legalize marijuana. Whether they’re correct is a matter of considerable doubt. Although popular support for the legalization of medical marijuana is growing stronger in some parts of the country, experts say it is unlikely that the Justice Department would agree to look the other way if a state legalized marijuana outright.

If that’s true, it means that for any state to fully legalize pot, Congress and the president will have to create legislation granting them the right to do so — not an unfathomable event, necessarily, but also one unlikely to occur any time soon.

But even presuming that a substantial portion of California’s pot crop continues to come from illegal, ecologically destructive farms — as well as high-grade medical marijuana collectives like the one I visited — the overall environmental footprint, including the cumulative water usage, of California marijuana industry is barely worth mentioning compared to the industrial farming operations that produce the state’s other leading cash crops.

As of the writing of this article, in late February, California has spent three months inundated by El Niño-driven rainstorms. And yet reservoirs around the state were still only half full — a testament to the severity of the state’s most recent drought. Due to El Niño, 2010 looks less bleak than it did three months ago. That is a welcome development, considering that the drought forced 23,000 farm workers out of work in 2009 and idled 300,000 acres of cropland in California.

But El Niño is a temporary reprieve. Circumstances are conspiring to produce in California a water crisis of unprecedented proportions. Although the U.S still retains a statistically relevant proportion of citizens who are skeptical about the greenhouse effect, there is no scientific question that significant climate change is now inevitable. California is going to get hotter and drier; the question is not for how long, but how much hotter and how much drier.

Although the press has paid the issue relatively little note, scientists and state officials are acutely aware that California’s agriculture industry is facing an uncertain future. They are likewise cognizant that marijuana is a potentially substantial economic resource, in a state roiled by fiscal and economic crises. But very few people seem to be talking about the two in combination.

In researching this article I called scientists, academics, drug policy experts, marijuana legalization advocates, representatives of various state agencies related to agriculture and water, and the U.S. Forest Service. All were apologetic; none could provide me with specific knowledge or insight into the relationship between marijuana, agriculture and the state’s ecological future.

The explanation was simple: Marijuana is illegal, and therefore there exists only the most basic data on it. But there may be another explanation, too: When we think of agricultural, we think of citrus and cattle, grapes and almonds. We don’t think of pot.

Recently I drove from Wolverton, a backcountry ski area high in Sequoia National Park, down Highway 198 into Fresno, and on to San Francisco. The 198, which skirts a large portion of the southwestern Sierra Nevada, is among the most breathtaking of California’s beautiful drives. For the first hour, I was sandwiched between redwood trees and 6- to 8-foot-high snow banks.

But I soon descended into the Central Valley, and the verdant grasslands of Tulare County. At one point, near the town of Dunlap, I drove through an enormous citrus farm; lining the road for more than a mile were 30-foot-tall orange trees dripping with fruit. It was a stunning reminder of California’s status as an agricultural powerhouse; it seemed totally alien to consider marijuana in the same context.

But from an economic and ecological standpoint, marijuana is an agricultural product, like any other. Out of sight, it nevertheless dominates the rest of California’s farming bounty, as impressive as that bounty is. This in mind, it seems worthwhile for any discussion of the merits, or demerits, of California’s marijuana industry to take into account the state’s warming future. What role will marijuana play in an agriculture landscape less golden than parched?

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